Adidas Joins Forces with Mercedes-AMG PETRONAS F1 Team in Historic Partnership

Mercedes-AMG PETRONAS F1 Team has entered into a significant multi-year partnership with Adidas, marking the sportswear giant’s inaugural venture into Formula 1 sponsorship.

Starting in the 2025 season, Adidas will take over from Tommy Hilfiger to design and supply an extensive range of apparel, footwear, and accessories for the team, encompassing drivers, mechanics, and engineers.

This collaboration, while not officially detailed in terms of financials, is anticipated to be a landmark deal in the sport. The partnership aims to blend performance with style, with the first collection expected to be revealed in February 2025.

This move is seen as a new era for Mercedes, especially in the post-Lewis Hamilton phase, promising innovative designs that might influence broader apparel trends.