Atletico Madrid has officially welcomed Red Bull as its new energy drink sponsor in a deal that extends until June 2027.
This marks Red Bull’s inaugural venture into sponsoring a Spanish football club, stirring discussions about its impact on the club’s existing sponsorship landscape, notably with Riyadh Air, which continues as the primary sponsor.
The collaboration was announced through various channels, showcasing how Red Bull’s branding will integrate with Atlético Madrid’s identity.
While there were rumors about other clubs like Barcelona being in the running for such a deal, no concrete evidence supports these claims.
This partnership not only aims to enhance matchday experiences but also positions Atlético Madrid for greater global recognition.