Apple’s Success and the Mystery of the ‘i’
The global technology company, Apple, is arguably one of the biggest brands in the world. Its products are instantly recognizable, and its success is undeniable. Yet, there is one big mystery surrounding the company: what does the ‘i’ in iPhone actually stand for?
Theories About the ‘i’
Over the years, many people have tried to guess what the ‘i’ stands for. Some popular theories include:
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Internet phone
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Innovation
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Intelligent
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Indispensable
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Apple or “my eye” (I)
Steve Jobs’ Unconventional Approach
Steve Jobs, the Apple founder, had an unconventional approach to business. He would often judge potential hires over a beer, asking questions like “What did you do last summer?” or “When was the last time you accomplished something?” to get to know them better.
Jobs’ Interview Technique
Jobs’ interview technique was relaxed and informal. He would invite candidates for a walk and a beer, asking open-ended questions to get to know them on a personal level. There were no right or wrong answers, and Jobs’ decision to hire or not was based on his impression of the candidate.
The Truth About the ‘i’
According to Steve Jobs, the ‘i’ has five different meanings. However, it’s also been revealed that the ‘i’ doesn’t really stand for anything specific!
